Our Essence

What is Serenity Essence?

Sacred Grace: Sacred Grace symbolizes divine energy that nurtures holistic well-being, fostering healing, inner radiance, and spiritual harmony. It inspires a balanced, conscious life aligned with nature and universal wisdom.

Serenity: Represents a profound state of peace and balance, aligning mind, body, and spirit. In holistic health, it fosters inner harmony, supports natural healing, and enhances spiritual connection. It symbolizes transformation, promoting radiant well-being and a conscious, sustainable lifestyle

Essence: Essence signifies the core vitality that integrates holistic health with scientific well-being. It represents the fundamental energy that nurtures balance, supports healing, and sustains life. By harmonizing natural principles with scientific innovation, essence inspires a deeper connection to self, fosters resilience, and promotes overall wellness with clarity and purpose.

Unique Signatures of RAI

RAI: Transforming Skincare with Nature, Science, and Spirituality.

1️⃣ Reviving Sanatana Wisdom

At RAI, we delve into the roots of Sanatana Dharma, rediscovering lost and forgotten herbs celebrated for their vital effects on health and well-being. These natural treasures bring timeless wisdom into modern skincare.

2️⃣ Cruelty-Free and Ethical

Our products are 100% plant-based, made without animal extracts, and proudly cruelty-free. We prioritize compassion and sustainability in every step of our process.

3️⃣ Proudly Made in India

Crafted with love and care, our ingredients are handpicked from Indian farmlands in Himachal Pradesh, blending purity and authenticity to create skincare solutions rooted in our homeland.

4️⃣ Beauty is driven as safety skin health & holistic wellbeing

Pure plant based & sourced products which are -Toxic free, Chemical-free, Paraben
free , Sulphate free Silicone free , GMOs free, recyclable, biodegradable with conscious support towards safety of soil water and every life form on this planet.

5️⃣ Spiritual Energy in Every Product

Infused with positive pranic-based flower and fruit extracts, our products enhance higher receptivity of positive energy. As the largest organ of the human body, the skin deserves to radiate vibrance and vitality, fueled by spiritual essence.

6️⃣ Safe, Effective, and Laboratory Proven

Our formulations are chemical-free, paraben-free, sulfate-free, silicone-free, and enriched with natural preservatives. They promote collagen synthesis, antioxidant properties, and cytotoxicity-free safety through laboratory-tested, FDA-approved results , dermatology and microbiome tested

7️⃣ Tailored for Men and Women

With products uniquely categorized for men’s and women’s skin, RAI provides solutions designed to meet the biological needs of human dermal cells, ensuring safe, dermatologically-proven results.

RAI Lab Test - Results Of Each Products

Each finished product demonstrates exceptional antioxidant activity, effectively neutralizing free radicals and providing robust skin protection against oxidative stress. These benefits have been rigorously tested and validated through DPPH, ABTS, and FRAP assays.

At concentrations up to 1% (v/v) , Each of the finished product showed no cytotoxicity, with over 95% cell viability and no impact on morphology or metabolic activity, ensuring safety 2% (v/v) in human dermal fibroblast cells validated by MTT assay.

Each of the finished product enhances skin health and anti-aging by stimulating collagen synthesis in a dose-dependent manner. At 1% concentration, it boosted collagen production by 150% compared to the control, as confirmed by the Hydroxyproline Assay, promoting skin rejuvenation and elasticity.

The BLELLO WHITE product line, including Eye Gel, Foot Gel, Lip Balm, Face Cleanser, Moisturizer, Serum, and Sunscreen ( Men & Women ), meets strict microbiological safety standards.

Tests confirm the absence of harmful microorganisms such as E. coli, Staphylococcus aureus, Pseudomonas aeruginosa, and Candida albicans.

Preservative Efficacy Testing (PET) demonstrated effective microbial protection over 28 days, ensuring safety throughout the product shelf life. BLELLO WHITE products are microbiologically safe for consumers.

No bacterial growth seen on NA plates and no Fungal growth seen on PDA plates for 7 days

Dermatology safety proven

The BLELLO WHITE product line, including Eye Gel, Foot Gel, Lip Balm, Face Cleanser, Moisturizer, Serum, and Sunscreen (for both men and women), has been rigorously dermatologically tested to ensure optimal topical safety and performance.

Key Safety Highlights:

  • Dermatologically tested and confirmed safe for daily use on all skin types.
  • Formulated without toxins, parabens, sulfates, alcohol, or artificial irritants, ensuring a gentle and pure skincare experience.
  • Hypoallergenic and compatible with sensitive skin, with no adverse effects such as redness or irritation reported.

The BLELLO WHITE product line, including Eye Gel, Foot Gel, Lip Balm, Face Cleanser, Moisturizer, Serum, and Sunscreen ( Men & Women ), meets strict microbiological safety standards.

Tests confirm the absence of harmful microorganisms such as E. coli, Staphylococcus aureus, Pseudomonas aeruginosa, and Candida albicans.

Preservative Efficacy Testing (PET) demonstrated effective microbial protection over 28 days, ensuring safety throughout the product shelf life. BLELLO WHITE products are microbiologically safe for consumers.

No bacterial growth seen on NA plates and no Fungal growth seen on PDA plates for 7 days

Dermatology safety proven

The BLELLO WHITE product line, including Eye Gel, Foot Gel, Lip Balm, Face Cleanser, Moisturizer, Serum, and Sunscreen (for both men and women), has been rigorously dermatologically tested to ensure optimal topical safety and performance.

Key Safety Highlights:

  • Dermatologically tested and confirmed safe for daily use on all skin types.
  • Formulated without toxins, parabens, sulfates, alcohol, or artificial irritants, ensuring a gentle and pure skincare experience.
  • Hypoallergenic and compatible with sensitive skin, with no adverse effects such as redness or irritation reported.

Basic Understanding Of Our Skin

What is Cosmetic Science?

Cosmetic science is the study of the effects that raw materials and mixtures can have on parts of the human body like hair, skin, lips and nails.

What are cosmetics?

We all know that cosmetics are color cosmetics such as lipstick, eyeshadow, blush and nail polish. These things are cosmetics but so are other things like shampoo, body wash, skin moisturizers, hair gel, etc. In fact, almost any product that you put on your body for the specific purpose of improving the appearance or feel is considered a cosmetic.

What do we learn in Skin Care Formulation?

  • learn about the basic structure and physiology of the skin.
  • Understand a skincare ingredient’s technical data and learn about holistic skin health, focusing on the enemies of the skin.
  • Anatomy and three main layers of the skin
  • Understanding cosmetic ingredients
  • Formulating different types of Gels, Creams, Scrubs, Packs etc
  • Packing and Storage of Cosmetics.

Skin

The skin is the human body’s biggest organ, and performs many important functions:

SKIN ANATOMY

  • It helps regulate body temperature.
  • Bacterial colonies on its surface form part of the immune system.
  • The skin is one of the most important organs of elimination- sweating out minerals and waste products from the body.
  • It acts as an environmental barrier – preventing our water-rich bodies from drying out.
  • Sensory

Epidermis

 The skin is roughly divided into 3 layers:

  • The Epidermis (the outer and top layer)
  • The Dermis (the deeper layer)
  • The Hypodermis (Subcutaneous Tissues)

The epidermis consists of three different types of cells:

  • Keratinocytes
  • Melanocytes
  • Langerhans cells

Keratinocytes form the bulk of the layer. Viewed through a microscope, they resemble a brick wall.

Melanocytes make the pigment melanin. This chemical is what makes the skin tan. A melanocyte produces the pigment then injects particles of it into the cytoplasm of adjacent keratinocytes. These melanin particles cluster together and absorb the sun’s rays as they pass through the upper layers of the epidermis.

Langerhans cells form about 2-4% of the total cells in the epidermis. These cells are very important for the immune defence system of the body. When foreign materials come into contact with the skin, the tentacles of the Langerhans cells stick to any particles of foreign matter.

Dermis

The dermis is the main part of the skin. It is a tough elastic layer housing important structures: blood vessels, lymph vessels, sensory nerve endings, sweat glands and ducts, hairs and their muscles and sebaceous glands, which produce sebum. There are fewer cells in the dermis than in the epidermis. These cells are surrounded by a tough fibre called collagen. The small blood vessels in the dermis supply the nutritional requirements of the epidermal cells.

Hypodermis

The dermis is the main part of the skin. It is a tough elastic layer housing important structures: blood vessels, lymph vessels, sensory nerve endings, sweat glands and ducts, hairs and their muscles and sebaceous glands, which produce sebum. There are fewer cells in the dermis than in the epidermis. These cells are surrounded by a tough fibre called collagen. The small blood vessels in the dermis supply the nutritional requirements of the epidermal cells.

The main functions of the Hypodermis are:

  • Energy reserves – from the fat storage in the tissue.
  • Insulation – metabolic activity in adipocytes releases heat.
  • Padding – the deep layer of fatty tissues helps prevent injury to underlying muscles
  • Cosmetic – the appearance of the skin is affected by the subcutaneous layer.

Sebaceous Glands

Sebaceous glands produce sebum which ensures both skin and hair are normally kept healthy, shiny and supple. Sebum is a natural emollient (skin softener). It is composed of fatty acids, fatty alcohols and esters (waxes). When combined they produce an oily substance that waterproofs the skin, helps to retain moisture within the skin and imparts a healthy sheen to skin and hair.

Sebum also contains natural salts and lactic acid, helping to maintain the natural and slightly acidic nature (pH of 4.5 to 6) of skin and hair.

Our Special Ingredients Touching Biological Skin Health and Spiritual Health

Aloe Vera

Used to treat skin injuries, burns, cuts, insect bites and eczemas.

Pomegranate Extract

Anti-ageing properties.

Green Tea Extract

Fights skin irritation and redness.

Neem Extract

Fights acne and pimples.

Saffron Extract

Improve your skin tone.

Cucumber Extract

Reduces swelling and puffiness.

Sweet Almond Oil

Helps the skin retain its natural skin tone and complexion.

Jojoba Oil

Anti-ageing inflammatory properties which helps to reduce redness caused by drying, ease the effects of eczema.

Coconut Oil

Its anti-inflammatory properties which helps to reduce redness caused by drying, ease the effects of eczema.

Olive Oil

Squalene and Oleocanthal which may prevent ageing and repair skin damage.

Rosehip Oil

Hydrates, reduces scars, boosts collagen, and improves skin tone.

Grapeseed Oil

Brightens, tightens, moisturizes, and suits acne-prone skin.

Tea Tree Oil

It helps in treating acne, oily skin, and itching due to anti-bacterial and anti-inflammatory.

Lavender Oil

Gently moisturizes skin, and is non-comedogenic for pores.

Geranium Oil

Use for treatment of ageing, wrinkled and/or dry skin

Chamomile Oil

Regenerate, tighten pores and slow down ageing effects in the skin.

Ylang Ylang Oil

Balances oils, reduces wrinkles, soothes irritation, and calms skin.

Frankincense Oil

Tightens, reduces scars, soothes inflammation, and brightens skin.

Sandalwood
Powder

You can also use sandalwood powder for skin whitening as it removes skin impurities to give you an even tone.

Beetroot
Powder

Beetroot is useful for brightening the skin. The Vitamin-C in it aids the removal of pigmentation from the lips.

Walnut Shell
Powder

Exfoliates, smoothens, boosts circulation, and improves texture.

Soil

Detoxifies, absorbs toxins, and improves skin mineral balance.

Vibhuti
(Sacred Ash)

Soothes skin, reduces inflammation, and has antiseptic properties.

Gopi
Chandana

Brightens skin, cools inflammation, and enhances skin texture.

Moringa

Hydrates, boosts collagen, fights aging, and nourishes skin with antioxidants.

Guava Leaves

Fights acne, reduces pigmentation, and tightens skin with natural antioxidants.

Sandalwood Powder

You can also use sandalwood powder for skin whitening as it removes skin impurities to give you an even tone.

Beetroot Powder

Beetroot is useful for brightening the skin. The Vitamin-C in it aids the removal of pigmentation from the lips.

Walnut Shell Powder

Exfoliates, smoothens, boosts circulation, and improves texture.

Redefining Skin Health: Protect Yourself from Toxic Cosmetics

Welcome to a RAI’s Era of Skin health growing beyond beauty, NO cruelty towards animals and planet as a compromise on good looks!! In the pursuit of beauty, concept of beauty is misled with several years limiting only to skin tone, in truth – its beyond that. Many of us unknowingly expose ourselves to harmful chemicals in everyday cosmetic and personal care products.

At RAI-SG-Serenity Essence – with BLELLO WHITE products, we believe skin health as reflection of grow beyond beauty and safety both go hand in hand.
By understanding the hidden dangers in cosmetics, we can make informed choices that prioritize our health, skin vitality, and environmental well-being.

The Hidden Dangers in Cosmetic Ingredients

Some of the most common toxic ingredients in cosmetics are not only harmful to your skin but also pose severe health and environmental risks. Among the chemicals that should be banned, as highlighted by the Toxic-Free Cosmetics Act (AB 495), are:

 

  • Formaldehyde: A known carcinogen often used as a preservative.
  • Formaldehyde-releasing Chemicals: Found in many beauty products, these gradually release formaldehyde, posing long-term risks.
  • Parabens (Isobutylparaben, Isopropylparaben, Butylparaben, Propylparaben): These disrupt hormone functions and are linked to reproductive and developmental harm.
  • Asbestos: A carcinogenic contaminant found in talc-based products.
  • Mercury: Damages the kidney and nervous system.
  • Lead: A potent neurotoxin with no safe exposure level.
  • Per- and Polyfluoroalkyl Substances (PFAS): Known as “forever chemicals,” they are linked to cancer and other chronic conditions.
  • Talc Powder: Frequently linked to ovarian and lung cancer due to contamination with asbestos.

Commonly Contaminated Ingredients

Some ingredients are at risk of contamination with harmful by-products during manufacturing.

These include:

  • Urea and Quaternium-15 Can release formaldehyde.
  • PEG Compounds: May be contaminated with 1,4-dioxane, a probable carcinogen.
  • Sodium Laureth Sulfate: Often contaminated with toxic by-products like 1,4-dioxane.

Why These Ingredients Should Be Banned?

The harmful effects of these substances underscore the urgency of prioritizing clean, safe products. Exposure to these chemicals can lead to:

  • Cancer: Ingredients like formaldehyde, asbestos, and talc have strong links to cancer.
  • Neurological Damage: Lead and mercury are highly toxic, affecting brain function and development.
  • Hormonal Disruption: Parabens mimic hormones, interfering with natural processes.
  • Reproductive Health Issues: PFAS and certain parabens have been shown to affect fertility and development.

Choosing Safer Alternatives

The concept of beauty must move to transparency and cleaner formulations. Here’s how you can protect yourself:

  • Read Labels: Learn to identify and avoid harmful ingredients.
  • Look for Certifications: Choose products certified as organic, cruelty-free, and free from toxins.
  • Embrace Natural Formulations: Seek products made with plant-based extracts, essential oils, and non-toxic preservatives.
  • Support Legislative Action: Advocate for stricter regulations like the Toxic-Free Cosmetics Act to protect consumer health.

Join the Movement for skin health to grow beyond beauty,
cruelty and safety of this planet

Your choices matter. By opting for clean and toxin-free cosmetics, you prioritize not only your health but also the environment.

At RAI-SG -Serenity Essence, we are committed to crafting products that align with your values, delivering safe, effective solutions for your skin and overall well-being.

Explore our collection of non-toxic, skin-friendly products, and make the switch to a safer beauty routine today! Together, we can create a future where beauty truly means health and with equally prioritizing to both men and women.